ABout this design project.

At Zin, its believed that imperfection is not unacceptable; it’s beautiful. the branding is built upon the core principle of celebrating the unique charm found in australian flora, specifically in the floriculture industry. the mission is two-fold: to empower local flower farmers and to offer Australian florists the opportunity to access distinctive, imperfect blooms.

We recognize that traditional standards of perfection often overlook the inherent beauty of flowers that may deviate from the norm. That’s why we’ve committed ourselves to providing a platform and tools for local flower farmers to sell their “less than perfect” stemmed flowers.

his web design offers a solution by creating a marketplace where these flow- ers can find a place in the world. Due to a significant percentage of blooms being discarded simply because they do not look the part, this leads to a rise in environmental waste, Zin aims to promote sustainability through spe- cific features such as exploring local farms, offering free delivery on bulk purchases and advertising native species.